When it comes to relationships, you've already met your perfect match (and you likely have the ring to prove it!). But your beauty products are often another story: Chances are your makeup bag is filled with not-quite-right eyeshadow shades or red lipsticks you've tried on, but didn't give you that Taylor Swift-like swagger. These days, tons of brands are offering custom-blended concoctions that perfectly fit your skin tone and style—eliminating the exhausting need to experiment with dozens of products before finding the right one. So if you're discovering that an off-the-shelf beauty product just isn't cutting it for your wedding day look, head over to any of these bespoke beauty stores in New York City to get a truly personalized experience.
Eyeko Bespoke Mascara Bar at Saks Fifth Avenue
611 5th Avenue, Fifth Floor
Following the success of Eyeko's first mascara bar in London, the brand now offers the bespoke service in NYC. Whether you want a subtle, no-makeup makeup look or lush, Twiggy-esque spider lashes are your end goal, there's a personalized mascara waiting for you at the Eyeko counter in Saks Fifth Avenue. On arrival, you're greeted by a mascara editor who will talk you through which formulas and wands will best suit your needs (and you'll appreciate the assistance when there are over 100 different mascara combos to chose from!). Once you make your pick, you'll also receive a stainless steel lash comb and a chic monogrammed box to hold your new beauty staple—so literally, a mascara with your name on it. Walk-ins are welcome to create your own $45 mascara, but you can contact bespokeUS@eyeko.com to secure an appointment.
Multiple NYC locations; click here for a list of stores
Buying entire eyeshadow palettes only to use two, maybe three, of the colors is officially a thing of the past. Inglot Cosmetics, which has a cult-like following in YouTube beauty blogger circles, lets you build a custom shadow palette with any of their over 150 available shades. Create a smaller, five or 10-pan palette of versatile hues that will look specifically stunning on your wedding day. Or, mix and match a ton of neutrals and brights in a 40-pan mega palette that you can use for any occasion—whatever you're looking for, there's a palette option that'll work for you.
Bite Beauty Lip Lab
174 Prince Street
Finding the right lipstick is sort of like Tinder: You have to do a lot of swiping before discovering the right one. But the geniuses at Bite Beauty Lip Lap in SoHo are like the matchmakers of the beauty world when it comes to figuring out the perfect lipstick shade for you. After a consultation, they whip up a couple of different colors for you to try, and when you think you've found a flattering shade, you pick from four different finishes: Creme, matte, sheer, and deluxe. When you're done concocting your personal formula, you get to watch the Lab Artist make your lipstick right there on the spot. The best part? The natural, food-grade ingredients are even safe enough to eat. Plus, the highly pigmented colors are made to last from your first kiss as a married couple down to the cake cutting. Prices start at $45 per lipstick and $60 if you want two of the same shade to make sure you have your custom-made hue for years to come. Just call at least two weeks in advance to make your appointment.
Hermès Perfume Library
225 Liberty Street in Brookfield Place
It makes sense to want a wedding day scent that's totally unique as you are. Not only will your fragrance capture the mood and personality of your big day, but every time you spritz your perfume, it will trigger feel-good memories for years to come. Any of the gorgeous, pre-made bottles that are ready to purchase at this garden-inspired library is total Instagram bait. But if a personal fragrance flown in straight from France already doesn't make you feel like royalty, your custom Hermèssence 10 ml atomizer will also come with a buttery soft leather case stamped with your initials. Très chic, indeed. Prices start at $395 and it takes about four months to produce.
Multiple NYC Sephora locations; click here for a list of stores
Any aesthetician will tell you that skin care shouldn't be one-size-fits-all. Your individual skin tone, texture and even lifestyle choices all play a role in which products work best for you. That's why if you go to any Sephora store that sells Skin Inc, a beauty adviser will help you figure out which of the brand's 84 possible serum cocktails will complement you as you prep your skin for your wedding day. The process is simple: Fill out the online questionnaire, or complete it in a Sephora store on an iPad before your consultation. A custom bottle starts at $90, but with its highly concentrated formula, a little goes a long way to achieve that coveted bridal glow.